Branding, Website


Creative Director, Designer | Zooka Creative


Jeff Heid, Copy Writer

Recogni is making autonomous vehicles possible by providing an object recognition system that is faster, smarter, and more power efficient than any other system currently available.

With $25 million in funding from major investors, they were ready to launch from stealth mode. With a press release scheduled in August 2019, they needed to act fast and make a powerful first impression. They approached Zooka Creative to develop their positioning, identity, and website to gear up for their big debut.

The Zooka team simplified their complex message to capture the essence of their product. True driverless vehicles must analyze the environment, recognize objects at a distance, and make a decision in less than 50 milliseconds. Their edge inference technology enables full perception within 8 milliseconds at extremely high power efficiency, putting driverless vehicles in the fast lane to true autonomy.

The logo brings attention to the edge of the letter "O" with two bounding lines around it. The shape takes form of both a human eye and a camera lens, while fragmented letterforms represent their ability to capture only what's necessary to recognize something as quickly as possible. The blueish color tones instill a sense of trust, energy, and tranquility which embodies what we want in fully autonomous vehicles.

The press release launched, and within two days they appeared in over 20 major online publications. They have a very exciting future ahead of them and we are grateful to be on their journey with them.

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