14+ years experience

Leads a team of designers and contractors, overseeing the creation of diverse projects including websites, visual graphics, design systems, advertising, social media content, branding, photoshoots, and sales collateral

Collaborates with cross-functional partners, including marketing managers, product designers, and project managers, to ensure cohesive project execution

Develops and implements internal processes to enhance team efficiency and workflow

Participates in quarterly planning, presenting project updates and creative concepts to stakeholders and c-suite executives

Reviews and approves final designs, ensuring quality and consistency across all deliverables

Identifies and tracks project KPIs, reporting on them quarterly

Owns the entire creative process through to meticulous completion

Provides well-thought-out and strategic design plans that help clients achieve their goals

Develops long-lasting and trusted relationships with a wide range of clients

Collaborated with integrated marketers, content writers, and product managers on campaign creative including sales enablement and marketing materials

Engaged with and presents work to key stakeholders and leadership teams

Worked with and manages outside vendors and freelancers on campaigns and advertising efforts

Designed a comprehensive icon system for internal and external use in collateral, website pages, presentations, and videos

Produced and documented a collateral template system to streamline team efficiency, enable company growth, and allow the creative team to explore and innovate in other areas

Implemented a digital asset management system to allow the company to easily find and share brand assets with internal teams and external partners

Collaborated with copywriters and project leads to design high-quality website creative that increases daily product sales and click-through rates

Retouched product photography and designed layouts to tell cohesive stories on the home page

Presented weekly work to key stakeholders and executive teams

Inspired a team of designers and writers to strategically tackle every project with a human-centered approach

Worked closely with cross-functional teams to solve complex problems and ensured that work meets all brand objectives

Led presentations with executive clients and internal agency leadership

Assisted with client proposals, work breakdown structures, timelines, and creative briefs

Developed internal processes to improve efficiency and streamline company workflows

Designed white papers, digital assets, and printed promotional materials

Assisted in the development of the new company identity