Company
Ali Marie Design
Role
Designer
Trusted, friendly, and quick, Mello delivers cannabis right to your door.
Mello, formerly Silicon Valley Farms, was in need of a brand refresh to align with their new delivery strategy.
Ali designed a logo to pay homage to their previous identity, but with a more contemporary twist. A forward-facing arrow represents delivery, while the negative space reveals roads. The soft rounded letterforms are approachable and friendly.